Decriminalise Suicide Worldwide

Brand Identity

MADC Creative Showcase 2024

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Winner

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MADC Creative Showcase 2024 - Winner -

Every year, almost 800,000 people across the globe take their 
own lives. Treating suicide as a crime 
isn’t saving anyone.

In response to this crisis, Lifeline International founded organisation and global rally call, Decriminalise Suicide Worldwide, to help remove suicide as crime in 25 countries and save lives.

While brand marks are typically created to stand the test of time, this one was designed to be a dynamic progress marker of the efforts to Decriminalise 
Suicide Worldwide.

Thinkerbell

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